The future’s so bright that you might need a good pair of eyewear for the New Year! Ray-Ban is commemorating the Year of the Rabbit 2023 with two limited edition eyewear pieces: one sunglass and one optical frame.
Both blend the auspicious festival colours of red and gold into modern styles while staying authentic to the past. Morecrew, a new generation Shanghainese graffiti artist, developed the unique Chinese New Year packaging in a Ray-Ban red box and case with a specific sleeve.
Ray-Ban Sunglass RB4391D
An distinctive Asian-fit eyewear with a sleek transparent frame clearly influenced by the original Ray-Ban Wayfarer and big flat blue ombre gold mirrored lenses. The temple tip has a distinct rabbit pattern, creating it sleek and stealthy like the Chinese zodiac, Rabbit. Finished with fortunate gold embellishments and a red eyeglass cord. A look for an optimistic start to the year.
Ray-Ban Optical RX5411D
A subtle look for an incredible start. This clear optical frame with a unique rabbit image on the temple tip is the ideal way to celebrate the Year of the Rabbit. The temples include modest gold elements and a matching red eyewear strap.
Lunar New Year 2023 Packaging
Designed by new generation Shanghainese Graffiti artist, Morecrew, the Lunar New Year packaging portrays a playful and vibrant graphic and aesthetics meant to send good vibes and prosperity. Discover the new and limited this festive season through a playful mix of volume, details and colours crafted with delicate yet opulent materials.
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