Who says traditional attires are made only for the festive season? Blum & Co wishes to debunk that mindset by introducing the ‘’cheongsam-made-modern’’ collection in their latest 2023 workwear.
The well-known Singaporean fashion business has consistently produced eye-catching and on-trend workwear for women over the years, and 2023 is no different! This year, Blum’s designers team has successfully combined the exquisite fabrics and stylish patterns from the traditional cheongsam with a blend of contemporary elements that will resonate to current modern working women—wishing to revisit the feminine aura and charm infused by the cheongsam for today ’s globalised woman.
Drape nicely to match trendy accessories: They are suitable to be worn throughout any occasion from morning to night. The brand has employed light and airy materials sourced from the best and top quality suppliers all around Europe, Korea, and Japan. The collection’s adaptability reflects the company’s three decades of clothing of Singapore’s metropolitan ladies.
“We have designed workwear for Singapore women for so many years that we are familiar with what Singaporeans like in their office wear. […] we believe that it is time for a reintroduction of this feminine trend in the workplace and that it will be well-received,” says Ms Anna Kong, the founder and owner of Blum. She continued, “We have also worked in orchid, batik and Merlion icons into our collection, to make it a uniquely Singapore fashion statement.”
Because of its body-fitting form, cheongsams must be carefully cut and made to enhance the best shape of the wearer. Blum has used their fashion knowledge and attention to detail to create each masterpiece in this latest cheongsam-made-modern 2023 collection.
For more information on Blum, visit www.blumnco.com.
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