Personally, we didn’t have “cowboy core” in our 2024 bingo cards, so clearly, we would’ve lost the game. Wide-brimmed rancher hats, cowboy boots, and chart-topping country tunes have been all but inescapable this year, and the trend is just getting started. Thanks to American West-themed fashion shows and pop stars making the switch to the country genre, it’s now cool to dress up as cowboys and cowgirls. Need more proof before you go shopping for a cowboy core outfit? Let these A-list celebrities convince you.
The Celebrity Cowboy Core Wave
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1. Beyoncé
The rise of the cowboy aesthetic among the general public can be attributed to one person and one person only; Queen B. The music legend first announced her then-unreleased country album in grand fashion during the Super Bowl on the 11th of February — and the rest, as they say, is herstory. As a tease, Beyoncé started showing up to events dressed as a cowgirl even before she informed the world about her newly released studio album, Cowboy Carter. We should’ve known the moment Yoncé arrived at the Grammys in custom Louis Vuitton Fall/Winter 2024 Menswear complete with a white cowboy hat that she’d start a trend once again. So park your Lexus, throw your keys up, and stick around cause cowboy core isn’t going anywhere.
2. Pharrell Williams
Speaking of Louis Vuitton, as the brand’s new Creative Director for menswear, Pharrell Williams was the mastermind behind their latest American West-inspired collection presented in January. The Louis Vuitton Fall/Winter 2024 Menswear fashion show in Paris was Williams’ sophomore collection and it was rife with denim, cow print, leather, tassels, buckles, and of course, cowboy hats. Considering the recent rise in cowboy core, Williams’ ode to western workwear could not have been timed better, but perhaps it wasn’t a coincidence? Queen Bey and Williams are fast friends after all, who’s to say that they didn’t come together to maximise their joint, yeehaw slay?
3. Bella Hadid
Forget cowboy core, supermodel Bella Hadid is drunk with cowboy amore. Hadid is currently dating a real-life cowboy, Mexican-American Adan Banuelos. Having hard launched her new relationship on Valentine’s Day, Hadid looks to be all in, at least judging by her Instagram account where she’s hardly seen without a cowboy hat on or a horse nearby. The twenty-seven-year-old even spent her birthday last October at a horse stable, accompanied by her new beau and her friends, both equestrian and otherwise. Hadid has also consistently shown up to support Banuelos at his rodeo events. Girlie has clearly gone native and we can’t be happier for her.
4. Rihanna
Even fashion queen Rihanna has joined in with the cowboy aesthetic, that’s when you know it’s here to stay. The popstar and beauty mogul graced the cover of editor-in-chief Margaret Zhang’s final Vogue China issue this month. You don’t need to be a fashion expert to correctly guess which brand she’s wearing above. Rihanna is decked out in a custom-embroidered look from the Louis Vuitton Fall/Winter 2024 menswear collection and her own Savage X Fenty Not Sorry Floral Balconette Bra. We love the fusion of Chinese elements present within the American West ensemble, who said cowboy core can’t be versatile?
5. Dua Lipa
Another day, another country for the notorious airport-haunt, also known as British popstar, Dua Lipa. The pictures above are from her whirlwind trip to Mexico City last week, just another stop in her busy schedule. While in Mexico, Lipa took the chance to dress up in adorable cowgirl fashion, wearing a cute black polka dot halter minidress with a red bow decorating the cleavage and her old but reliable Montserrat Messeguer Jornada black cowboy boots. All that’s missing is the cowgirl hat! Lipa also posed with a beautiful white horse at the stable she visited. The Instagram carousel was captioned with “Cdmx para siempreeeee” or “Mexico City forever.” It ain’t Texas, but it’ll do!
6. Miley Cyrus
We have a place in mind that also isn’t Texas but is still the perfect place to rock cowboy core, any guesses? It’s none other than Tennessee, the hometown of Southern belle and popstar, Miley Cyrus. Born and raised in Franklin, Tennessee, to country music star Billy Ray Cyrus, there’s no debate about the younger Cyrus being country through and through. No cowboy core trends for the thirty-one-year-old, it’s her entire lifestyle. Cyrus reminded the public of this by duetting with Beyoncé herself on a song called II Most Wanted, the sixteenth track on Cowboy Carter. The duet is already trending worldwide — the power two country girls hold when they unite!
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