Dyson Opens The Largest Store in Southeast Asia at VivoCity Singapore

Discover and try out Dyson technology at their Demo store!
By: Ria Mirano
February 11, 2022

Get ready to test and experience Dyson technologies in their biggest store in Southeast Asia located in Vivocity Singapore. 

As part of its global drive, Dyson Demo Store’s 178m2 immersive space will include the full portfolio of the brand’s key technologies where customers can discover, explore, and try out different products to better understand how they work. 

Dyson’s portfolio of key technologies on display | Photo credit: DYSON

When you step inside the store, you can request for demonstration with the help of the staff, or you can browse through their interactive displays that showcase each design at work. Shoppers can enjoy a more hands-on, “try-before-you-buy” retail experience. 

Dyson Beauty Lab

The new Dyson Demo Store also houses its own space for hair care section. Customers can enjoy personalized styling from an expert using Dyson’s hair technology, where they will get recommendations based on their hair type and styling needs. Book a complimentary in-store styling appointment before your visit here

Dyson Demo Store’s in-store hair care section | Photo credit: DYSON

Store Exclusive Offerings 

The new store also offers exclusive technologies and limited edition colourways if you are planning to purchase your next Dyson product. They offer a complimentary case engraving at their Personalization bar for each purchase of their Dyson SupersonicTM hair dryer, Dyson AirwrapTM styler and Dyson CorraleTM straightener. Customers can also choose from a selection of colours for their foil initials and gift-wrapping services.

Bridging the Gap Between Online and Offline Retail

The COVID-19 pandemic has changed the way people experience and purchase products. Dyson offers enhanced customer service through online and offline settings. They’ve launched the Dyson Demo VR where customers can enjoy an immersive, interactive, online environment to learn how their technology works. 

“Dyson operates more than 300 Dyson stores worldwide and the new store in Singapore will add to our ambitious growth plans for the future. Together with our Dyson online store, the store at VivoCity in Singapore forms a part of Dyson’s growing ambitions in direct-to-consumer retail, providing consumers with opportunities to discover the Dyson technology through both the virtual and physical world.” Roland Krueger, CEO of Dyson, said.

They also have 1:1 video demonstrations, calls in-store, extensive tours, and live technology events via the Dyson website. Dyson complements their online events with its offline stores – to better offer a convenient and dynamic experience for its customers.

Photo credit: DYSON

Visit Dyson Demo Store

The newest Dyson Demo Store is located at, 1 HarbourFront Walk, #01-21/22, Vivocity Singapore. 

They are open daily from 10:00 – 22:00. 

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