Gentle Monster and Maison Margiela have revealed the second chapter of their eyewear collaboration, fusing craftsmanship and futurism.
The latest Gentle Monster X Maison Margiela collection includes temple-less designs, artisanal leather-wrapped frames, and the iconic four white stitches that reflect a creative visionary fueled by experimental artistry.
Featuring 17 eyewear pieces, the collection comprises 10 sunglasses and seven spectacle styles themed on the overarching concept.
These acetate frames are available in distinctive colour options such as black, white, grey, cream, translucent, and tortoiseshell, as well as leather-framed variants in black, ivory, khaki, and blue tones.
Designed by Creative Director John Galliano, the MM101 and MM102 embody a futuristic theme that features metallic, mask-like designs moulded over the curves of the eyes and nose. The temple-less MM101 and MM102 are exclusively presented in silver Glam Slam eyewear cases, while the other frames are available in white Glam Slam eyewear cases.
The campaign, shot by Jordan Hemingway, showcases the collection within a hyper-realistic, dream-like setting of the time-transcendent transatlantic voyage inspired by the Maison Margiela Co-Ed Spring-Summer 2024 Collection.
The second collection of the genderless line, which launches on 7th March, will be accompanied by five activation sites throughout the world, including Seoul, Shanghai, Beijing, New York, and Tokyo. This avant-garde pop-up, located in a futuristic environment, vividly emphasises the similarities between Gentle Monster and Maison Margiela’s personalities. The performance, which stars a robot and a human, expertly blurs the line between the two entities with delicate gestures, imbuing the play with an enthralling sense of feeling.
The collection will be available at both ION and Marina Bay Sands beginning 7th March 2024.
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