Lazada has announced its first-ever race, Lazada Run Singapore, which will take place on 23rd July, commencing at Marina Barrage.
The multi-country race includes stops in Vietnam, Indonesia, Thailand, the Philippines, and Malaysia before concluding in Singapore for its final leg.
Lazada Singapore CEO Loh Wee Lee commented, “We are proud to host the finale of Lazada Run in Singapore. This first-of-its-kind race organised by an eCommerce platform is testament to Singapore’s vibrancy and inclusivity in terms of lifestyle offerings and events for all to enjoy. We make it our mission to build deeper connections with our customers and reward them by creating fresh new experiences for them to enjoy, online and offline – we can’t wait to meet more of our customers on 23 July.”
According to Marcus Chew, Chief Marketing Officer, Lazada Group, “An event like Lazada Run has never before been organised by an eCommerce platform, and we are also the first to reward participants simply for running the race. Lazada has always been a front-runner when it comes to innovation and new ways to engage customers, from livestream selling on LazLive and fun giveaways for 11.11 to Lazada Run, our latest major event. As an avid runner myself, I can’t wait to join the runners on the big day and meet winners from around the region.”
The overall winners of the 21KM and 10KM races from the region will also compete in Singapore’s final event for a chance to earn the top prize of $3,500. Participants in the Singapore race are also entitled to the award, for which they will qualify based on their finishing position.
First-place winners in the 21KM and 10KM categories will receive cash awards totaling S$3,000 and S$2,000, respectively, in addition to cash prizes for second- and third-place finishers.
The Lazada Run Singapore includes routes with scenic views of renowned landmarks such as Marina Bay Sands, Gardens by the Bay, the National Stadium, and the beautiful beaches of East Coast Park.
The routes will include “Add to Life” arches when crossed within the allotted times and will automatically enter runners into a prize drawing for tempting rewards. This race will also mark the first time ever that runners will be tied with vouchers around their waists, which participants can grab.
Lazada has teamed up with the Running Department, the largest running club in Singapore, to host a series of running clinics in the lead-up to the Lazada Run Singapore. The workshops will take place in June and July, and participants in the Lazada Run can sign up for a total of four sessions.
Ticket sales and registration for the Lazada Run Singapore will close on 30th June, interested participants can sign up for their race through the Lazada app here.
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