Maison Margiela and Gentle Monster have announced a limited-time pop-up to celebrate their first-ever collaboration, which was released on 28th February.
The partnership between these two brands creates a new ‘Créature,’ which is illustrated through a one-of-a-kind campaign using Katerina Jebb’s high-resolution scanning technique.
Predicated on concepts developed in the artisanal atelier, the genderless eyewear line features eleven designs across numerous colourways.
At the pop-up, Gentle Monster reinterprets Maison Margiela’s signature elements, including the black mask, unfinished thread, and fabric details, through its aesthetic narrative.
The Maison Margiela x Gentle Monster pop-up will be held in seven cities around the world, such as Seoul, New York, London, Singapore, and three cities in China. A special cushion will also be handed out to purchasers at the pop-up stores in a limited amount.
The eyewear collection is sold at Gentle Monster and Maison Margiela’s online and offline stores as well as selected global shops.
The Maison Margiela x Gentle Monster pop-up:
2 Bayfront Ave, #B2 – 103 104 / 105, Marina Bay Sands, 018972, ION Orchard, 2 Orchard Turn, #01 – 13, 238801
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