Penfolds Partners With W Bangkok On A Suite Takeover

Giving consumers luxurious wine tasting experiences
By: agnes
February 24, 2022

Continue to meet extraordinary with Penfolds, as the Australian vineyard begins a year-long collaboration with W Bangkok, a 5-star lifestyle hotel. The famous brand will take over W Bangkok’s iconic Studio Suite for the first time and provide The Extraordinary Suite Experience. The Penfolds Suite will be decked out in the winery’s signature plush crimson, completely immersing visitors in the luxury experience. Want to know more? Well, Glitz has got all the information you need right here!

Penfolds Suite

The Suite includes a fully stocked Max’s bar, emphasising the winery’s bold and passionate nature. The bar, which is designed in neon lights and covers a major piece of the main display wall, maybe the first thing guests see as they enter the suite. A pair of Penfolds Max’s, a Cabernet Sauvignon and a Chardonnay, as well as premium-grade Bin 23 Pinot Noir and St. Henri Shiraz, as well as a selection of red-stemmed wine glasses and an electric bottle opener, are available at the bar.

Apart from the Suite, the experience includes Paii’s afternoon tea and Tipsy Cow’s The Kitchen Table’s meaty supper meals, both of which can be consumed inside the room. The meals are inspired by the brand’s growth as a winemaker, going beyond traditional wine pairings to include Asian ingredients like Mekhong BBQ sauce and Korean gochujang (chili paste).

Words From Penfolds International

“We are thrilled to launch the Penfolds experience with W Bangkok, allowing hotel guests and visitors to experience Penfolds and taste our wines in a different way. According to a Penfolds luxury and fine wine study conducted in 2021, one of the biggest opportunities identified is that consumers are looking for immersive experiences,” said Mr. Yodissen Mootoosamy, General Manager at Penfolds International.

“We are confident that this experience will allow consumers to learn more about the brand and remember this extraordinary experience. As Thailand opens its borders with Test & Go, travellers from around the world will be able to have a taste of Australia’s most cellared wine as well.”

Availability & Price

The Penfolds Suite is available from now until 31 December 2022, starting from THB 5,999++ per night inclusive of breakfast for two and a bottle of Penfolds. One room is available per night only. 

Amp up your stay with culinary add-ons:

Paii Afternoon Tea Set in Penfolds Tea Stand (served in the room only)

  • THB 1,999 net for a set with 2 beverages and 2 Penfolds Max’s cocktails
  • THB 3,499 net for a set with 2 beverages and 1 bottle of wine

Tipsy Cow Discovery Set (served in-room or at The Kitchen Table)

  • THB 1,999 net for food only
  • THB 3,599 net with 1 bottle of Penfolds Max’s Chardonnay or Cabernet Sauvignon
  • THB 4,599 net with 1 bottle of Bin 23 Pinot Noir
  • THB 6,999 net with 1 bottle of St. Henri Shiraz

The luxury experience can be booked on W Bangkok website here.

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