Fashion Week season never stops, and we love it! The Front Row, Singapore’s virtual fashion festival, and Raffles City, Singapore’s Premier Fashion and Lifestyle mall are collaborating to keep the party going as they bring you a month full of finesse and sophistication, and Glitz has got all the information you need to know.
From now till the end of October, get insights on the latest collections from numerous international fashion brands found at the mall while they’re presented to you through virtual themed style workshops and a series of short-form shopping videos. Featuring well-known personalities like Class95 DJ Yasminne Cheng, alongside Miss Universe Singapore 2021 winner and 1st runner-up, the line-up list doesn’t stop there as joining them are the campaign models of The Front Row 2021 (TRF 2021).
What can you expect from The Front Row x Raffles City?
1. Virtual “Style That Look” workshops with Daniel Boey and Yasminne Cheng
Creative Director of TRF 2021 Daniel Boey will be joined by co-host Yasminne Cheng as they bring you two incredible virtual workshops this October. In these workshops, they will bring viewers on a shopping spree at Raffles City, then gather at The Providore to showcase what they got in their carts. They will then teach you how to style the items, creating the season’s most popular and talked-about looks.
The first workshop aptly titled ‘Post-Pandemic Chic’, will talk about how the pandemic has changed the way we shop and dress, as well as tips on how to combine versatile pieces for that casual chic vibe. A session on how consumers are making mindful fashion choices alongside a range of conscious brands will also be presented.
The second workshop, themed ‘Weekend Luxe’, will feature the season’s must-have pieces that exude opulence and elegance. Viewers can expect to see fashion labels like Bimba Y Lola, Coach, COS, iroo, Tommy Hilfiger, Palem, and more, alongside accessories brands such as Furla, Kate Spade New York, and Swarovski.
These workshops will be live via this link, but can be rewatched over and over again, to your heart’s desires!
2. TikTok-Style Fashion Show
Those who enjoy watching Fashion TikTok, where content creators are able to change into various outfits in just a single beat, will find this enticing. This special collaboration will see models walking the ‘runway’ through Raffles City, while a series of TikTok videos documents their shopping experience. Get ready to see your favourite participating stores, namely Bimba Y Lola and Brooks Brothers as well.
Catch your favourite personalities like Miss Universe Singapore 2021 Nandita Banna and 1st runner-up Kalynskye alongside national footballer and male model Harhys Steward, TikTok influencer and model Iwani Mawocha and TFR 2021 campaign models Lisa Van Duren and Alexis cook as they take on your favourite TikTok styling challenges via the viral TikTok app. These short-form videos will then be combined into a full virtual fashion show that can be viewed via The Front Row’s Style website.
3. Fashion and Beauty Cashback Promotions
Last but not least, throughout the month of October, when you spend S$300 on a single receipt at any of the 85 participating fashion and beauty brands at Raffles City, you will be entitled to receive a S$25 eCapitaVoucher. We’re talking about fashion brands like ALDO, Chopard, GUCCI, MONTBLANC, Maje, TUMI, Sandro, as well as beauty brands like Aesop, Chanel Beauty, Fresh, Lush. YSL Beauty and so much more!