Founded by parents Eriko and Charlie Wong, Mellow, a brand that delivers a delicate balance of minimalist elegance and thoughtful functionality, all crafted with the well-being of toddlers in mind.
Rooted in a minimalist and Scandinavian aesthetic, its designs resonate with the sophistication of modern homes while placing a strong emphasis on functionality. With certifications like the prestigious Oeko-Tex textile certification for newborns’ fabrics and bib products, Mellow ensures safety and quality.
The ‘Sad Beige Baby’ Trend
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At the forefront of contemporary parenting trends stands the captivating phenomenon known as the ‘sad beige baby’ trend. Far from a mere choice of colours, this trend embodies a lifestyle that delves deep into understanding child development and seeks tranquiLlity amidst the bustling pace of modern life.
It represents a conscious effort by parents to create an environment that nurtures calmness and encourages imaginative play, all while acknowledging the psychological impact of coloUr on young minds.
The Subtle Power of Minimalism
While the ‘sad beige baby’ trend may appear simplistic on the surface, its significance runs deep. Researchers have delved into the psychology of colour, revealing how vibrant hues can sometimes overwhelm children, leading to distractions and reduced cognitive focus.
In contrast, the use of soothing neutrals and cool tones provides a serene backdrop that promotes sustained attention and fosters a sense of creativity. This revelation resonates profoundly with parents who are navigating the complexities of raising children in a fast-paced world.
Crafting Harmony in Modern Parenting
Mellow takes pride in crafting products that seamlessly harmonise with the aesthetic essence of contemporary homes while placing a strong emphasis on functionality.
Embracing a minimalist and Scandinavian design ethos, Mellow’s creations radiate sophistication, seamlessly complementing today’s modern living spaces by;
- Soothing Tones
Soothing neutrals and pastels have emerged as essential elements, seamlessly blending into the chaos of parenting and adding an element of refined elegance. - Safety in Style
Mellow’s products place meticulous attention to detail and an unwavering commitment to safety certifications, ensuring not only style and quality but also peace of mind for parents navigating the complexities of modern life.
- Practicality
A standout example of Mellow’s dedication to minimalist elegance and practicality is the Kiku dinnerware set. The set is ingeniously designed with a subtle curvature that aids toddlers in mealtime activities, transforming ordinary moments into delightful experiences for both parents and children.
Glitz’s Pick!
1. Mellow Reversible Dribble Bib
Mellow Reversible Dribble Bib – a versatile and essential accessory for your little one’s daily needs. Crafted from the softest cotton gauze, this bib features a triple-layered design that ensures superior absorbency, keeping your child dry and comfortable throughout the day. The adjustable snap buttons at the back not only provide a secure fit but also extend the bib’s usefulness as your child grows.
Why we love it:
- Reversible design with dual colours for added versatility
- Durable and made to last through daily wear and washing
- Adjustable snap buttons ensure a perfect fit and extended usability
Price: $16.90
Where to buy: Mellow
2. Mellow Waterproof Bed Mat
The Mellow Waterproof Bed Mat is the best companion from newborn days to toddler adventures! This mat is designed to meet the needs of busy parents, offering practicality and comfort at every stage.
This lightweight mat is perfect for diaper changes at home or on the go, ensuring your little one stays dry and comfortable. As your child transitions to potty training, this mat also doubles as a reliable mattress protector, guarding against accidents with its waterproof polyester lining and terry towelling backing that prevents slipping and bunching.
Why we love it:
- For use at home or on the go
- Lightweight yet absorbent with a waterproof layer for added protection
- Generously sized at 63cm x 90cm to fit most cribs and toddler beds
Price: $30
Where to buy: Mellow
3. Mellow Silicone Anti-Slip Bathmat
Mellow Silicone Anti-Slip Bathmat will be a wonderful addition to your bathroom for a safer and more enjoyable bathing experience. This generously sized mat is designed to prevent slips and falls, providing a secure surface for your little one in the shower or tub.
Made from 100% silicone, the bath mat features strong suction cups and an anti-slip structure, ensuring it stays securely in place on dry, smooth floors. Its multi-textured surface not only enhances grip but also allows your child to move about freely and safely during bath time.
Why we love it:
- Secure and strong back suction
- Multi-textured surface
- Convenient hole for hanging
Price: $40
Where to buy: Mellow
4. Mellow Bamboo Bath Towel
Mellow Penguin Bamboo Bath Towel stands practical for your baby’s bath time. The fabric is made from a soft and plush bamboo blend, this generously sized towel ensures both comfort and functionality.
The fabric’s antibacterial and hypoallergenic properties make it ideal for sensitive skin, while its high absorption capacity ensures your little one stays dry and cosy after bath time. The adorable hood with little feathers adds a touch of cuteness, making it perfect for wrapping up your baby and keeping them warm.
Why we love it:
- Thick and absorbent material for quick drying
- Anti-bacterial and hypoallergenic
- Generously sized at 90 x 90cm
Price: $40
Where to buy: Mellow
5. Mellow Baby Bib
Adorable and stylish for your little one’s mealtimes. This lightweight Mellow Baby Bib features a preppy shirt collar, a convenient lined front pocket, and secure velcro fastening on the back.
Crafted from the softest and sturdiest OEKO-TEX certified polyester, this bib is not only stain-resistant but also waterproof, making it easy to wipe clean on the go or toss into the washing machine with a laundry bag.
Why we love it:
- Lightweight fabric
- Stain-resistant and waterproof
- OEKO-TEX certified polyester
Price: $19.90
Where to buy: Mellow
6. Mellow Kiku Silicone Dinnerware Set
Mellow’s Kiku Silicone Dinnerware Set is a 3-piece set includes a Kiku bowl with suction to minimise spills as little ones learn to feed themselves, a silicone spoon with a deeper tip and raised handle for better control and fewer spills, and a perfectly sized cup, all ergonomically designed to fit small hands comfortably.
Made from superior quality silicone that is BPA, Lead, and Phthalate-free, this set is easy to clean with gentle soap or in the dishwasher on the top rack. With grooves on the bowl to aid in scooping and a design tailored for children just starting solids, the Mellow Kiku set is a unique and practical choice for mealtime success.
Why we love it:
- Unique design that promotes self-feeding skills
- Free from BPA, lead, and phthalates
- Deeper spoon tip for better food containment
Price: $39
Where to buy: Mellow
7. Mellow Planet Door Stopper
A playful and practical addition to your home, the Mellow Planet Door Stopper is designed to keep little fingers safe and prevent slamming doors. Made from 100% premium silicone, this door stopper fits most standard doors with an opening of 3.8 cm, ensuring versatility and ease of use.
Its charming planet design adds a delightful decorative touch to any room while fulfilling its essential function of preventing doors from closing too forcefully. With its anti-slam feature and compatibility with most doors, this stopper is a helper for parents to create a safe and peaceful environment for their children.
Why we love it:
- Prevents slamming doors
- Keeps little fingers safe
- Compatible with most standard doors
Price: $18
Where to buy: Mellow
Joining the Mellow Movement
Experience the transformative power of minimalism in parenting with Mellow. Discover a new approach to parenting that celebrates tranquillity, creativity, and cherish the joy of shared moments with Mellow.
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