The Miss Universe Organization (MUO) is setting a groundbreaking precedent with the launch of M*U Beverage. As part of the release, it showcased the unveiling of M*U NØR Natural Alkaline Mineral Water and M*U functional beverages, available in five flavours.
Anne Jakapong Jakrajutatip, Chief Executive Officer of JKN Global Group Public Company Limited, and the owner of The Miss Universe Organization, said “The Miss Universe brand is universal – forever evolving beyond the limits of our imagination. M*U Beverage is the first Miss Universe branded product line that espouses our original values: empowering women to realise their ambition and build self-confidence as a catalyst for future success.”
“In today’s fast-paced world, access to quality beverages is essential for a better and healthier life. M*U Beverage understands that drinks play a vital role in daily sustenance, and we aim to offer a vast variety of daily quenchers to uplift daily life. With this mission in mind, we have created a line of premium hydrations. We worked alongside nutritionists and natural ingredients experts to research, test, and produce products that energise, refresh, and rejuvenate minds and bodies,” added Anne.
The M*U functional drinks by Miss Universe Organisation (MUO) are exquisitely crafted to provide instant relief from daily bustle. The range which is created from natural ingredients features less than 45 kcal/bottle without any caffeine, sugar, and preservatives. The five variations include:
- Zen: Green tea and yuzu flavour, made with calming magnesium, L-Theanine, and GABA to minimise anxiety and stress.
- Immune: Lemon flavour, created with vitamin C and astragalus to boost the immune system.
- Focus: Berry flavour, it is concocted with branch chain amino acids to enhance cognitive function and focus.
- Happy: Raspberry and mint flavour, made with vitamin B complex and magnesium for mood and productivity.
- Fiber +: Pineapple and coconut flavour, added with fibre to keep you fuller throughout the day.
The M*U NØR Natural Alkaline Mineral Water is the first alkaline water available in an exclusive glass bottle and bottled in Thailand. Sourced from pristine spring water in Reykjavik, Iceland, MU NØR Natural Alkaline Mineral Water is derived from the glacial melt from the Olfus spring, filtered through layers of lava rock. It also boasts a pH of 8.4 and contains essential minerals like calcium, magnesium, sodium, and potassium.
The M*U Beverage launch event in Bangkok was attended by star-studded personalities, including Miss Universe 2022 R’Bonney Gabriel, who was chosen as the presenter of MU NØR Natural Alkaline Mineral Water, Miss Universe 2005 Natalie Glebova, and Miss Universe Thailand 2022 Anna Sueangam-iam, among others.
M*U Beverage will be launched in Thailand before its global release at the end of the year.
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